Gadfly
May-Sept. ’98 $3
(PO Box 7926 Charlottesville, VA 22906)
by Kerry Joyce
There’s something happening here.
A painted pony and a workhorse too, Gadfly is a monthly magazine of American culture pleasantly lacking in academic airs, covert commercialism, or artlessly hidden agendas to set your mind right. A kind, pantheistic libertarianism lurks somewhere I suppose, but is crypto to the point of being downright invisible. At least to all but cognoscenti magazine reviewers like yours truly.
Despite its glossy pages, at first glance you might confuse Gadfly with a ‘zine (the name is ziney enough). But Gadfly, unlike a ‘zine, pleasantly lacks in the usual posturing of the medium. No attitude as substitute for quality here. There is nothing cathartic about reading Gadfly. The magazine is dense with fact, written by journalists with the right credentials, and usually short, very short, on interpretation. This works most of the time. Sometimes, as with the review of the year 1968 in the August ’98 issue, you feel that a little sentimentalism in the guise of interpretation is damned called for. A great piece of writing in the September issue is Tyler Thoreson’s coverage of the Fear and Loathing film premiere. Thoreson sees the humor and irony inherent in the situation, and reports it along with some other telling details without letting the humor take over the story. Nice work.
My digression, by the way, on this one article is the very kind of self-indulgent quibbling that is lamentably lacking in Gadfly, if you ask me, which you probably didn’t.
Overall, Gadfly is sort of a slightly dizzying smart persons’ guide to popular culture in its usual guises that neither elevates nor detracts from things simply because they happen to be new or in some way “out there.” It also has a habit of providing readers with an interesting historical context to contemporary cultural trends without indulging in the usual pat formulas, cynical despair, or a too-clever-by-half hipness. Nor, thankfully, do they in this labor confuse Kerouac and Warhol say, with Adam and Eve. Mostly, Gadfly explores that divinely contradictory beast called popular culture, which is basically the commercialization of every synaptic shudder of human consciousness that longs to scream ENOUGH of this mercenary social bullshit. To their credit, Gadfly is flexible enough to understand that even their September coverboys Van Gogh and Gauguin belong in the mix.
Who knows how long this very good thing will last. Can you handle a magazine with Edgar Allan Poe, the Spice Girls, and Squirrel Nut Zippers listed on the cover of a single issue? Get your hands on the genuine article while there’s still time.