Shout Out Louds premier new music video
Shout Out Louds premiered the new video for “Illusions” via RollingStone.com. The band has kicked off their US tour in support of their new album Optica.
Directed by Hugo Stenson, the video follows a woman on a speed dating adventure ending in a dance party. Frontman Adam Olenius told RollingStone.com, “In Sweden, to get 25 people to dance and act or even show up for a video shoot or anything in that area you have to buy them copious amounts of booze and lure them with money. In L.A., the city of dreams, they show up for nothing and shimmer!”
Shout Out Louds took their time with these songs, recording for about one-and-a-half years in a small Stockholm studio and producing themselves for the first time with help from Johannes Berglund. A theme emerged and Optica was born, an album celebrating color and light from a band confident in its sound, filled with real strings, trombones, trumpets and flutes.
NPR’s Stephen Thompson writes, “Listening to [“Illusions] in 2013, it’s as if a young band is tapping into our shared nostalgia by rehashing a hit that’s somehow been lodged in our memory banks all along. ‘Illusions’ may be brand-new, but it already feels eternal.”
Shout Out Louds on tour:
May 20 Vancouver, BC Commodore Ballroom
May 21 Portland, OR Aladdin Theater
May 22 San Francisco, CA Great American Music Hall
May 23 Los Angeles, CA El Rey
May 24 Los Angeles, CA El Rey
May 25 George, WA Sasquatch Festival