Today is the Day Embark on 2025 Tour with Primitive Man
Today is the Day is about to tour across the county and back in support of their fourteenth LP, Never Give In via SuperNova Records. Beginning in Ithaca, New York on November 12th, the Never Give In Tour 2025 sees the band playing a string of headlining shows as they tour westward to support Primitive Man from December 1st through 12th. Today is the Day will then headline another run of shows on their way back to the East Coast, ending December 19th in Harrisburg, Pennsylvania. View the current routing below, and expect further updates to follow shortly.
Today is the Day Never Give In 2025 US Tour Dates:
11/12/25: Angry Mom’s – Ithaca, NY
11/13/25: Afterlife – Akron, OH
11/14/25: Al’s Bar – Lexington, KY
11/15/25: Cosmo Joe’s Atomic Lounge – Dayton, OH
11/16/25: Damsel Brew Pub – Evansville, IN
11/17/25: Green Beacon Gallery – Greensburg, PA
11/18/25: Live Wire – Chicago, IL
11/19/25: The Sanctuary – Detroit, MI
11/20/25: Black Circle – Indianapolis, IN
11/21/25: Bonus Pints – Logansport, IA
11/22/25: Witches Brew – Lincoln, NE
11/23/25: Club David – Sioux Falls, ND
11/25/25: Thrash Zone – Cheyenne, WY
11/26/25: Ace’s High – Salt Lake City, UT
11/28/25: Rampart Skate Park – Arcada, CA
12/1/25: Lodge Room – Los Angeles, CA w/ Primitive Man, Otay:Onii, Guiltless
12/2/25: Brick By Brick – San Diego, CA w/ Primitive Man, Otay:Onii, Guiltless
12/3/25:House Of Blues – Anaheim, CA w/ Primitive Man, Otay:Onii, Guiltless
12/4/25: The Rebel Lounge – Phoenix, AZ w/ Primitive Man, Otay:Onii, Guiltless
12/5/25: Launchpad – Albuquerque, NM w/ Primitive Man, Otay:Onii, Guiltless
12/6/25: Kirby’s – Wichita, KS
12/7/25: The Record Bar – Kansas City, MO w/ Primitive Man, God is War
12/8/25: Club Dada – Dallas, TX w/ Primitive Man, Buffalo Nichols, God is War
12/9/25: Empire Control Room – Austin, TX w/ Primitive Man, Buffalo Nichols, God is War
12/10/25: Gasa Gasa – New Orleans, LA w/ Primitive Man, Buffalo Nichols, God is War
12/11/25: TBA – Mobile, AL
12/12/25: The Conduit – Orlando, FL w/ Primitive Man, Buffalo Nichols, God is War
12/13/25: Deviant Libation – Tampa, FL
12/14/25: 529 Club – Atlanta, GA
12/15/25: Grantski’s Records – Augusta, GA
12/17/25: Ground Zero – Spartanburg, SC
12/18/25: Chapel Of Bones – Raleigh, NC
12/19/25:Capital City – Harrisburg, PA
With Never Give In, Today is the Day closes a more than five-year gap since their acclaimed No Good To Anyone LP, which was released on BMG in early 2020, just as the COVID-19 pandemic was ravaging the globe. No Good To Anyone is the first of a two-part concept album series, manifesting all the loathing, despair, despondency, and resentment for the current state of the world. These songs merge elements of many eras and lineups of the band’s wide lineage while infusing elements never previously heard in Today is the Day’s music, as cinematic and psychedelic motifs shroud the hard-driving metallic core of these ten immersive songs. Dismal and dystopian themes fuel the downtrodden, now antagonistic toward the powers that be, trudging through the quagmire of life in hopes of a triumphant outcome.
Never Give In was written by Steve Austin, who handles guitar, vocals, electronics, and Moog Sub37, with touring members Colin Frecknall on drums/percussion, and Tom Jack on bass. Several guests are also featured on several tracks. “Psychic Wound” sees Aaron Polk performing drums, and “Secret Police” sees Mac Gollehon (live/session brass for David Bowie, Onyx, Blondie, Héctor Lavoe) performing trumpet and trombone, and David Brenner (Gridfailure) supplying synth and background vocals, in addition to creating the video for the song. The album was recorded, mixed, mastered, and completed with artwork/art direction and videos all by Steve Austin at Austin Enterprise Recording & Mastering in Orland, Maine.
Never Give In is streaming everywhere and is available on LP, CD through SuperNova Records’ webshop and Bandcamp, with videos for “Never Give In,” “Secret Police,” and “Pain And Frustration” playing here. The sister album to Never Give In will be released in the first half of 2026. Austin will also unveil the first official music from his upcoming debut country project in the days ahead.
