by Austin Nash
The entertainment industry plods from one sound to another, often tiring itself in the minds of its acceptors/neglectors/tolerators. This occurs, however, at the demand of those self-same humans, a reflection of the aggregate ‘us.’ It is our nature to find satisfaction in constant evolution (or change, anyway). Somebody else thinks up something fresh to tease us with because most of us couldn’t, don’t have the time, or don’t bother. I am sure I’m not the only one who laughed at Quentin Tarantino’s follow-up to Pulp Fiction. The object is to win and stay there, if you have the desire to do so (pc slacker clause). Sub Pop brought us not only the bands that initiated the ousting of Huey Lewis and Tom Petty from the airwaves, but the realization that it could be done by a powerless group against the big labels.
Our capitalist economy also provided needed competitors who drowned each other in the thick colloid solution of DIY labels. So what does Sub Pop do now? I was surprised to hear a young punk band called Chixdiggit spring from their loins. Chixdiggit’s self-titled debut is a great alleviator of even the most cynical Saturday attitude with thick layered guitar, raspy adolescent vocals, and “if I was really cool, things would be great… like this!!!” themes. Chixdiggit released a single on British Columbia’s Lance Rock label called “The Best Hung Carrot In The Fridge” before signing on with Sub Pop and continuing on with an album full of tunes that could all be singles in their time. They bring up their moms in almost every song, sing about chix in “Where’s Your Mom?,” “I Wanna Hump You,” and “Great Legs,” smoking pot in “Hemp Hemp Hooray,” and poop in “The Toilet Seat’s Coming Down.” Did I mention that they bring up their moms a lot? This is right on my game, a contributor to seeing that I never get old (at least mentally), a brighter afternoon, a beer in the fridge, and a bluebird at my window. Try out Chixdiggit (for boys only). Do it for your mom. I would.